BNA interview with Ellen Schindler over storytelling

“As a multidisciplinary agency with three offices and more than 100 employees, it’s important that everyone at De Zwarte Hond tells the same story.” So says general director Ellen Schindler, in an interview on the BNA website, discussing the storytelling training currently being followed by most agency staff members. “Knowing how to convey a story well has advantages not only for the agency, but perhaps even more for the individual staff member,” she adds. Read the full interview here.