The new Overhoeks district is emerging in Amsterdam-Noord, on the former Shell site: a new part of Amsterdam, with homes, workplaces, restaurants and other facilities. It combines high density with lots of greenery. In the middle of the plan, in the centrally located green space, is The Cube, an 11,000 m² residential building, built from luxurious materials, with lots of light and optimal views.

Due to the smart design, the complex has a favourable ratio in terms of façade and floor area. It consists of four stepped volumes, made up of blocks with a grid size of 8.1 metres, which are staggered. The highest volume is located on the visual axis of the IJ and immediately gives the building a clear address. The layout allows the large building to breathe, so that it blends elegantly into its surroundings. This elegance is enhanced because each volume has its own window grid. The depth of the recesses also differs per volume. The residents enter the building through a green entrance area, which extends to the light-filled atrium from which all the homes are accessible.